What are the challenges we face in transitioning to cleaner, more sustainable energy? How can we nudge consumers towards better choices?
ENABLE.EU – Enabling the Energy Union, funded by the European Commission's Horizon 2020 programme, wants to find out the answer to these questions. The thing is, how we make decisions in various energy-related areas, from how to get to work to how we heat our homes, is not always as logical and clear-cut as it would seem. That is, it’s not a straightforward question of costs vs. benefits, but rather a more complex equation that includes such hard-to-quantify variables such as social approval and cultural norms.